About Lora — Loret Beauty, Romford
Thirty-five years behind the chair in Romford, working with colour, grey blending and hair that has been through too much. Every service starts with an honest look at your hair.
Thirty-Five Years Behind the Chair
Lora has worked in hairdressing for over thirty-five years, most of it in colour. Highlights, grey blending and correction work are where she spends most of her day, and where clients travel to see her.
She trained at the Vidal Sassoon Academy in London and the French Masters Academy, and holds diplomas and certifications across cutting and colour. In 2023 she completed the Advanced Hair Designing Course with Mounir Abonar.
She also holds an MA in Social Psychology and wrote What Your Hair Knows, a book about hair, identity and knowing when not to do more.
How Lora Works
The first thing that happens is a proper look at your hair. Its condition, its colour history, how much regrowth there is, and what it has already been through.
Then you get an honest answer. Some hair can move where you want it to go straight away. Some hair needs a slower plan across more than one appointment. And sometimes the answer is to wait, which Lora will tell you plainly rather than take the booking.
She works to one rule: look at the hair first, say honestly what it can take, and stop when the condition of the hair says not to push further.
Training and Qualifications
- Over thirty-five years working in hairdressing
- Vidal Sassoon Academy, London
- French Masters Academy
- Diplomas and certifications in cutting and colour
- Advanced Hair Designing Course with Mounir Abonar, 2023
- MA in Social Psychology
- Author of What Your Hair Knows
What Lora Works With
Colour, Highlights and Balayage
Where Lora spends most of her day. Highlights, balayage and full colour, planned around what the hair can safely take rather than what the photo promises. Hair colour and repair
Grey Transition and Grey Blending
Softening regrowth or moving towards grey gradually, planned around your natural colour, your colour history and the condition of the hair. Grey transition and grey blending
Cutting, Styling and Extensions
Cutting and styling for the hair you actually have, and extensions by enquiry. Ask at your free hair-check and Lora will tell you what is realistic.
She Also Wrote a Book About Hair
What Your Hair Knows is Lora’s book, published in 2026 by Loret Press. It came out of thirty-five years of listening to women describe what they were seeing in their own hair.
It is a book about reading hair honestly — noticing changes in texture, shedding and dullness, understanding what a cut or a colour can realistically change, and looking after hair at home without turning every morning into a project.
It says at length what Lora says in the salon: look at the hair properly first, say plainly what it can take, and decide from there.
Visit and Book
Every service with Lora starts with a free hair-check. She looks at your hair, listens to what you want, and tells you what is realistic before you book anything.
Loret Beauty, 44 High Street, Romford RM1 1HR
Call: 01708 927238
Opening hours
Tuesday to Friday: 10:30am – 7:30pm
Saturday and Sunday: 10:30am – 8:00pm
Monday: closed
Romford station is served by the Elizabeth line.
